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Newtogen

UI/UX & graphic design

Design that makes complex things feel simple.

Good design is not decoration. It is the work of understanding people, organising information and making every interaction feel obvious. We design interfaces and brand assets that are clear, consistent and ready to build.
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The challenge

Signs that design is costing you

Design problems rarely announce themselves directly. They show up as support requests, abandoned sign-ups and inconsistent marketing.
  • Users ask questions the interface should already answer
  • Each new screen or campaign looks slightly different
  • Developers interpret designs inconsistently because specifications are unclear
  • Brand assets are scattered across files and versions
  • Important actions are hard to find

Our approach

From understanding to a reusable system

We begin with research proportionate to the project — stakeholder interviews, user conversations, analytics review or usability testing. That insight shapes the information architecture and user journeys. We then design interfaces as a system of reusable components and tokens, so your product and marketing stay consistent as they grow, and developers receive clear, buildable specifications.

Capabilities

What UI/UX & Design includes

User research

Interviews, surveys, analytics review and usability testing to ground decisions in evidence.

Information architecture

Navigation and content structures that match how users think about your offering.

User journeys

End-to-end maps of key tasks, highlighting friction and opportunities.

Wireframes

Low-fidelity layouts to agree on structure before visual detail.

Interface design

High-fidelity designs for web and mobile, including states, errors and edge cases.

Design systems

Tokens, components and usage guidelines that scale across products and teams.

Branding assets

Logo refinement, colour, typography and visual language guidelines.

Marketing creatives

Social media graphics, presentations, banners and campaign visuals.

Developer handoff

Annotated specifications, assets and component documentation for implementation.

Deliverables

What you receive

  • Research summary and key insights
  • Sitemap or product information architecture
  • User journey maps
  • Wireframes and interactive prototypes
  • High-fidelity interface designs
  • Design system library
  • Brand and marketing asset kit
  • Developer handoff documentation

Business benefits

Expected outcomes

Fewer usability problems

Issues are found in prototypes, where they are cheap to fix, rather than after launch.

Faster delivery

A component system lets teams design and build new screens more quickly.

Consistent brand

Every touchpoint reflects the same quality and visual language.

Better collaboration

Clear specifications reduce back-and-forth between design and development.

Illustrative use cases

How this can look in practice

Hypothetical scenarios that show typical applications. They are examples, not descriptions of specific client projects.
Example

Dashboard redesign

An operations team's cluttered dashboard is reorganised around the decisions users make daily, with clearer hierarchy and fewer clicks.

Example

Design system for a growing product

A product with inconsistent screens gains a shared component library, reducing design debt and speeding up new features.

Example

Campaign creative kit

A marketing team receives templated social, presentation and banner assets that keep campaigns on-brand.

Implementation process

How we deliver it

  1. Step 01

    Research

    Understand users, goals and constraints.

  2. Step 02

    Structure

    Information architecture and journeys.

  3. Step 03

    Wireframe

    Layouts and flows agreed early.

  4. Step 04

    Design

    Visual design and interaction details.

  5. Step 05

    Test

    Prototype testing and refinement.

  6. Step 06

    Hand off

    Specifications, assets and design system documentation.

Relevant technologies

  • Figma
  • FigJam
  • Adobe Illustrator
  • Adobe Photoshop
  • Design tokens
  • Storybook
  • Prototyping tools

Technology choices are made per project, based on your requirements and existing systems.

FAQ

UI/UX & Design questions

Do you only design, or can you build as well?
Both. We can deliver design alone with a developer-ready handoff, or take the design through to a production website or application.
How much user research is needed?
It scales with risk. A small marketing site may need a few stakeholder interviews and an analytics review; a complex product benefits from user interviews and usability testing. We recommend a proportionate approach.
Can you work with our existing brand guidelines?
Yes. We extend existing guidelines into digital components and only propose changes where they solve a clear problem.

Ready to talk about ui/ux & design?

Tell us what you want to build, improve, or automate. Let's explore a practical solution together.